Tri-fold leaflet

With the 'oblivion' campaign, I have decided to go with the idea of giving people in local swimming baths a pair of goggles and a tri-fold leaflet, this will encourage people to go in the water with the goggles, which use invisible ink that reacts in water and reads 'HOLD YOUR BREATH' In this blog I will focus on the tri-fold, which i am creating to simply link you to the website once you are home, the website will then tell you all you need to know about 'oblivion'.

 So I started to mock up how I wanted this to look, I decided to go with this simple approach, you open the leaflet, and their is simple a link to the website to find out more.
At this point I wanted it to be welcoming as you open it, save all the 'shock' adverts till later. This is the first time many people will hear about 'oblivion' So give them a nice warm welcome along with the pair of goggles.











After mocking it up digitally I started to think how I wanted to lay this out, what did I want it to say?
Deciding to go with 'Hello, we're oblivion' at this point, it seems a very simple and soft approach, however I do feel this doesn't relate to the rest of my work, which has a shocking and strong atmosphere to it. Also is this paper relating to the fact i'm trying to help the climate.

I decided to fit in more with the campaign and design the leaflet to be created on recycled paper, which resembles the fact we are trying to help save the planet, and also can be seen as a clue for people to see what oblivion is.

 All of the above 6 images are of my final draft leaflet, I decided to change the text inside the leaflet from 'Hello we're oblivion' to what is said throughout my campaign... ' Hold your breath, its time to panic' I feel this sits much better in the campaign, this element of people panicking, making them worry about the world, and when people panic, it causes change. I may adjust this piece slightly but overall this is what my final piece will look along the lines of. 

Development Work.

Some examples of my development work, creating a campaign to help make an impact on climate change.

Concepts, App, Website, Goggles, Tri-fold leaflet, logo development, posters.

Examples of experimentation

HOLD YOUR BREATH

Here are some examples of my experimentation, using a box of water I experimented with how I can create different effects by using different camera angles and using interesting 'ingredients'

IRN-BRU ADVERTISING

IRN-BRU ADVERTISING

IRN-BRU is known for its advertising techniques, using rude and humours adverts to get their Scottish drink known, however usually they are banned before they are ever seen in public. Personally I think they are funny, I wouldn't class these as shock advertising, just rude adverts.

Shock Advertising.

SHOCKING ADVERTISEMENTS.

This advert from WFF states how 100 times more people where killed in a tsunami in brazil than there where people killed in 9/11.

A obviously shocking advert considering people lives effect by 9/11, basically everyone. But also the image is so powerful, this vision of airplanes heading straight for the city of New York.

This advert is interesting for me as my current project is about climate change, and it is stating how powerful our planet is, and if we do not respect it, it will destroy us.

This advertisement is for elf engine oil, the point they are trying to get across is that their engine oil is the best, and is 100% clean. Using this shocking advertisement they have used an approach of using 2 people, in bold text it seems they have done something terrible, but in the smaller text you realise they did it for a reason, basically saying that they look like bad people, however on the inside they did it for a helpful reason.

This advert is aimed at pedophiles, saying how if anyone sees anything more from a child they are wrong, and they need help. Using powerful images of young girls on a grown woman's body, also stating in text how if anybody over the age of 18 has sex with anybody underage, it is rape. 

This advert is about animal cruelty, basically stating how we should not treat others the way we would would like to be treat. The shocking image of a dead baby is probably what makes this as powerful as it is, if a image of a man was laying dead on the image, I feel it would still be shocking, but not as powerful. In my opinion I believe the reason they are using a seal is to resemble global warming, and how we are melting their home and killing them.

Diesel Be Stupid. Risk advertising.

BE STUPID!

The following campaign is from a article I read in Creative Review (March 2010).

Diesel - Be Stupid campaign.

 Creative Review March 2010

 This is the article from Creative Review. Posters and Website. Anomaly.

 Posters and Website.

So Diesel took a advertising approach with a campaign called 'BE STUPID' using photos of people basically doing stupid things. Using the word smart to be a bad thing, and saying being stupid is better. This works well as it relates to the actual work they are producing, taking a risk and making their designs feel fun and stupid.

The writer seems to be fairly on both sides of the equation, saying how it is funny and it does make you smile as you walk past this advertisement, adding the fact it states 'Smart people think with their head, stupid people think with their heart' (Heart over Head). This is humour and works well with any advertisement because people like to laugh, however I think it is very powerful in the sense that their is a topless woman in one of the photos, and also it could be seen as being very misleading to the audience, basically telling them to be stupid, or maybe people would see it as if you buy Diesel jeans, you are stupid.

Their seems to be a conversation in the article, and this is the reason I believe this is a fairly split debate between the positives and negatives from this campaign.

A very interesting part of the article is the following.

Kate:As a consumer I don't know if it works. What's the relevance? I wasn't sure what 'Be Stupid' was implying, does it mean be stupid and buy Diesel jeans?...

Ollie:Its the idea of never thinking that you're wrong, you have to let these ideas out, then you can do great stuff.

Ollie makes a valid point, I believe its very important in design to take risks and have no fears, try new things and come up with new outcomes and really get a taste for everything while you can. And this campaign expresses that.