Tri-fold leaflet

With the 'oblivion' campaign, I have decided to go with the idea of giving people in local swimming baths a pair of goggles and a tri-fold leaflet, this will encourage people to go in the water with the goggles, which use invisible ink that reacts in water and reads 'HOLD YOUR BREATH' In this blog I will focus on the tri-fold, which i am creating to simply link you to the website once you are home, the website will then tell you all you need to know about 'oblivion'.

 So I started to mock up how I wanted this to look, I decided to go with this simple approach, you open the leaflet, and their is simple a link to the website to find out more.
At this point I wanted it to be welcoming as you open it, save all the 'shock' adverts till later. This is the first time many people will hear about 'oblivion' So give them a nice warm welcome along with the pair of goggles.











After mocking it up digitally I started to think how I wanted to lay this out, what did I want it to say?
Deciding to go with 'Hello, we're oblivion' at this point, it seems a very simple and soft approach, however I do feel this doesn't relate to the rest of my work, which has a shocking and strong atmosphere to it. Also is this paper relating to the fact i'm trying to help the climate.

I decided to fit in more with the campaign and design the leaflet to be created on recycled paper, which resembles the fact we are trying to help save the planet, and also can be seen as a clue for people to see what oblivion is.

 All of the above 6 images are of my final draft leaflet, I decided to change the text inside the leaflet from 'Hello we're oblivion' to what is said throughout my campaign... ' Hold your breath, its time to panic' I feel this sits much better in the campaign, this element of people panicking, making them worry about the world, and when people panic, it causes change. I may adjust this piece slightly but overall this is what my final piece will look along the lines of.